V&A

A film installation
to immerse visitors

The Victoria & Albert museum’s ‘Fashioned From Nature’ show came with a warning: We need change.

THE BRIEF

So often positioned in tribute to nature, the global fashion industry has evolved an unhealthy and abusive relationship with its primary source of inspiration and material. Lovers were invited to portray this dynamic within a film installation.

In Too Deep

immersing visitors

With the use of three gigantic screens we were able to tell non-verbal stories about nature’s destruction by fashion. Chapters took visitors through drought-ridden plains, toxic oceans, emaciated cotton fields and uprooted rainforests.