Google

A film to launch
Google’s new tool

Google and Wayne McGregor spent over a year developing the world’s first AI choreography tool. It needed explaining to the world.

the brief

Some artists are scared of technology, but not Wayne McGregor. His belief in the choreographic power of artificial intelligence drove him to develop a groundbreaking tool with Google. They needed a beautiful explainer film to show its potential to the world via Wired.com.

Dancing
with Digital

TELLING THE STORY

We had to capture the creative magic of the collaboration without dumbing down the complex and unprecedented technological story. To hold attention we mixed cinematic moments with dance, documentary and explainer slates.