NSPCC

Sensitive storytelling
for child protection

The NSPCC supports millions of children across the UK. We’ve helped them talk to young people about complex issues like Neglect, Online Bullying, Sexual Abuse and Suicide.

THE BRIEF

The amount of nuanced understanding we have to build for an NSPCC animation is almost overwhelming, but their brilliant teams help us through. The secret to making this work is emotional intelligence. We have to take the time to mix research with deep human understanding.

Finding the words

Pete’s Story

All Cushty

Wants vs Needs

Elsa’s Story

Online Bullying

Melissa’s Story

Somewhere New

Life’s Complicated

Zipit