Plymouth College of Art

Recruiting for the UK’s
best indie art school

You’re 18. You’re creative. Your whole life’s ahead of you. What does Plymouth College of Art say to you? This huge question has been at the heart of our recruitment campaigns for PCA, offering glimpses into the college whilst always delivering a powerful invitation.


Lovers were invited to help pinpoint Plymouth College of Art’s unique proposition as a visceral, explorative and highly physical art school experience. We deployed our strategy across multiple campaigns, mixing outdoor ads with cinema and digital prioritising impact.

The Thinker
& The Maker

be both

You will sometimes find yourself in two – The Thinker and The Maker – who expect, somehow, to dance apart. The campaign message here was to find a place where you can combine the two impulses and achieve great things, beckoning both the head and the heart to visit.

It’s your energy
that brings you here

atoms to push

You carry an energy that many misplace, abandon or have taken from them. That’s the message this campaign offered prospective applicants, accompanied by macro moments of energy transfer blown up inside the college. Ultimately, this place isn’t for us, it’s for you.