The British Museum

A digital storybook for
the mother of museums

The British Museum is part of a brilliant network of museums all around the UK, constantly lending its objects and support. The BM asked Lovers to create a digital campaign showcasing this great work to the nation online.

the brief

Organisations are often so busy doing great work, they don’t find time to showcase it. This was the case with the British Museum’s UK-wide object lending. We created a digital storybook to highlight why the museum’s object lending initiatives deserved continued funding.

Sharing the magic

spreading the word

We created a simple, shareable visual shorthand for the campaign which participants up and down the country could interpret and contribute to the campaign. Workshops generated hundreds of handmade versions.