We wanted to help Stanhope capitalise on their longstanding position in business, plus the fact that their places endure. These seven words clarify the purpose of the business, tying into other talking points such as Stanhope’s mature team and sustainable place management.

Beyond the core positioning statement we helped Stanhope identify three, easy to remember, one-word attributes to help teams think and communicate consistently. We used these to set out a key messaging framework for sales, bringing hierarchy to talking points.

Without taking away from Stanhope’s towering portfolio of buildings and places, we needed to build up the firm’s human side. So we shot teammates exploring Stanhope classics like Television Centre, relaxed and proud of their work. Better than team headshots alone.

We pivoted Stanhope’s look and feel away from primary colours and stark black & white, adding subtle shades of stone and glass, with warm burgundy and optimistic orange. A dynamic new ‘viewfinder’ device crops images and suggests an endless energy for new angles and ideas.