Ally Pally Theatre

An eye-popping launch for
London’s oldest new theatre

After 80 years of slumber Ally Pally’s
Victorian theatre finally awoke.
We created an unmissable campaign
to help launch it with a bang.

THE BRIEF

It’s not every day you see a Victorian theatre plucked out of dereliction and revived for the public to enjoy. Ally Pally’s long lost theatre needed an impactful ad campaign to bring Londoners flying through its reopened doors.

A home of wonders

shaping the narrative

We exaggerated the Victorian theatre’s reawakening with a series of eccentric physical sets depicting it as wide-eyed and ready to play. Vintage but contemporary, they announced that “London’s oldest new theatre” had awoken.

It’s Alive!

animating the idea

Animations pulled back the curtain on a world of spectacle and surprise. A jazz vortex, a fantasy universe, a comedic cornucopia – the films invited audiences to come and visit a new space for the strange and unexpected.