Royal Court

Brand Identity, Signage & Wayfinding

When all your energy goes into doing what you do best, it’s easy to neglect your appearance. This was happening at the Royal Court until its Artistic Director Vicki Featherstone decided to up the game dramatically.

With help from Jane Wentworth Associates, the team at the Royal Court theatre worked what they were really all about; “playing on the edge”. It was then over to Lovers to bring this to life visually, creating a restless, boundary-pushing visual identity system for the theatre to use across all of its communications, and even the building itself through signage and way finding.

As well as delivering a full brand identity toolkit with guidelines for use, we created a fresh wave of season artwork to help promote new plays, ensuring that these could also animate well for advertising purposes. The new approach to imagery also extended to an image bank for general use across communications that didn’t relate to only one play.

Playing on the edge

Catching Eyes

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