Brand Identity & Website

Europe’s first and finest music festival on snow was in serious need of a brand refresh, so we obliged. Now it’s looking fitter than an Austrian mountain goat.

In this day and age having a bomb for a logo doesn’t really work. Hell, maybe it’s never worked. Lovers were appointed to gently dispose of this old logo and revamp the Snowbombing look and feel for its 18th birthday. And honour really, and one we accepted grinningly.

Out went the dated ’90s vibes and in came a careful blend of tongue-in-chic mascots, lazer show colour ways and raver typefaces you can hear over a crowd. Snowbombing 2.0 was born and ready to hit the slopes.

8,497ft Above Ordinary

Gotta love a mascot

YOLO (a year)