Scoop Magazine

Identity & Editorial Design

Scoop is a monthly magazine on a mission to inspire a love of reading and stories in youngsters 8 and up. We had the pleasure of designing it from the ground up, so much fun!

Every magazine needs a founder that won’t give up on it and that’s Clemmie. From issue one we’ve helped her turn Scoop into something bright, bold and beautiful, taking great stories, games and articles and zinging them to life for little readers (and their parents).

Part of the secret of Scoop’s success has been its ability to stay flexible over issues without losing its signature look. Typefaces and layouts have evolved whilst always retaining a distinctive ‘Scoopyness’ about them. Add in tons of magical illustration and you’re on to a winner.

How Curious