Unveiling new art at the
Scottish National Galleries
With multiple galleries spread across Edinburgh, the National Galleries of Scotland rely on great storytelling to draw audiences. We helped them open a new season of exhibitions dedicated to artists inspired by the world around them, from Warhol to Paolozzi.
Lovers were invited to come up with a campaign that would entice audiences to reappraise a collection of iconic artists whose work is well known, but in a new context. Curators highlighted the fact that this group heavily echoed the world around them in their work.
What Inspires You?
Artworks can go some way to interesting audiences in a new exhibition, but we decided to combine them with words that told a deeper story. By headlining the things that inspired each artist we were able to surprise audiences whilst also highlighting the season's theme.
Myths, Mickey
& Marilyn
With so many iconic works on display we were able have some fun with the audience’s existing knowledge of art, painting pictures with words instead of showing them. The ad copy almost became a game, intriguing audiences to picture the work being referred to.
