Friarwood

Branding & Packaging
for a family of experts

It’s fair to say that the perks of helping a wine merchant weren’t lost on Lovers. But the real reward is in seeing a new team pick up a brand they can run with.

THE BRIEF

Nestled in an elegant corner of Parson’s Green is a cosy cellar of Bacchanalian bliss named Friarwood. Thirsty for a new direction from a new generation of managers, the only problem was the fusty old logo and dull burgundy packaging.

Well Aged

THE OLD WITH THE NEW

Too old and the brand feels dated. Too new and the wine seems young. We opted for single-line company monogram, as suited to a sommelier’s lapel as a wax seal or wooden wine box. This worked well for both retail and wholesale.