A fundraising campaign
for future filmmakers

It’s not always easy to make important but long term activities like fundraising visible to audiences. The BFI is well positioned to raise funds for our future filmmakers, but it can’t be done without a clear message and something visual to look at and get people excited about.


Lovers were invited to come up with a visual and verbal way to showcase the BFI’s fundraising work, making visible the impact of support. Above all, a relevant and memorable project name was needed to get things going. We began with an iconic movie pun, sorry!

Back The Future

simple works

We decided to bounce off one of film’s best-known titles to establish the idea of ‘backing’ as a supportive concept. This was reinforced with a key visual showing the possibility of future filmmakers progressing thanks to funds raised. Our colour palette was the final element added.