A beautiful storefront for
sustainable shoemakers
![](https://lovers.co/files/homepage/_largeImage/lovers-allbirds-002.jpeg)
Every global retailer has a flagship store. Allbirds have theirs in London’s Covent Garden, a competitive area for standout window displays. We revamped the storefront with a sculptural installation celebrating Allbirds’ sustainability commitments and net zero goal.
Lovers were invited to re-frame Allbird's Covent Garden flagship store to passers-by. We were challenged to keep things beautifully simple, and embrace natural materials to help tell the story of Allbirds' commitment to net zero carbon emissions whilst ‘treading light’ ourselves.
Visualising
Momentum
![](https://lovers.co/files/work/allbirds/_largeImage/lovers-allbirds-007.jpg)
Working with set design company Isabel + Helen, we worked to fill three windows with a something eye-catching and dynamic. We set out to imply global momentum with equator-like rings in flux, also suggesting collective pathways, adding up to something big and beautiful.
![](https://lovers.co/files/work/allbirds/_smallImage/lovers-allbirds-012.jpg)
![](https://lovers.co/files/work/allbirds/_largeImage/lovers-allbirds-014.jpg)
Natural Materials
We used multiple loops of gently-bent cherry wood, creating an impression of overlaid ripples and layers in the window. As a brand Allbirds mixes pops of colour with natural tones, so we gave a lick of red, yellow and lime to a third of the hoops, creating some visual surprise.
“I think the best bit about working with Lovers was that they felt like an extension of my team. I could rely on them and we really got on.”
![](https://lovers.co/files/work/allbirds/_largeImage/lovers-allbirds-008.jpg)
A Global Goal
The design’s structure created a platform for store managers to swap product in and out of the windows in tune with each season. The overall brand message remained consistent: Allbirds is committed to natural materials and the goal of net zero carbon emissions.
![](https://lovers.co/files/work/allbirds/_smallImage/lovers-allbirds-009.jpg)
![](https://lovers.co/files/work/allbirds/_smallImage/lovers-allbirds-010.jpg)