A seductive apparel
brand for dreamers
![](https://lovers.co/files/homepage/_largeImage/lovers-dreamjams-002.jpg)
This Lovers side project started with a question: can clothes make you feel more creative? We formed a team of Lovers with the skills to find out, from garment designers to branding and art direction whizzes, even a sound artist. We soon had an answer: DreamJams.
The DreamJams brand would require a calming, elegant identity to help frame the high-end silk garments, and offset their psychedelic print with some sophistication. Every fashion brand revolves around a strong perspective on art direction too, shaping a world worth gazing at.
![](https://lovers.co/files/work/dreamjams/_largeImage/lovers-dreamjams-003.jpg)
Dream On
We wanted DreamJams to offer wearers a tangible gateway into their own imaginative state. Our way to do this was to create an hour-long sound bath, accessed via a password stitched into the garment labels. These were clothes tailor made to dream in.
![](https://lovers.co/files/work/dreamjams/_largeImage/lovers-dreamjams-008.jpg)
![](https://lovers.co/files/work/dreamjams/_largeImage/dreamjams-by-lovers-silk-shirt-and-trouser-set-01.jpg)
![](https://lovers.co/files/work/dreamjams/_largeImage/lovers-dreamjams-006.jpg)
The Touch
of Silk
Every touch point, from social media copy to returns paperwork reinforced the sumptuous, dream-like feel of the brand. We created garment silk bound dream journals and lavender scented eye masks as additional dream-aids, helping wearers reach a creative state.
![](https://lovers.co/files/work/dreamjams/_smallImage/dreamjams-by-lovers-paul-phung-08.jpg)
![](https://lovers.co/files/work/dreamjams/_smallImage/dreamjams-by-lovers-silk-covered-dream-journal-02.jpg)
![](https://lovers.co/files/work/dreamjams/_smallImage/dreamjams-by-lovers-silk-shirt-and-trouser-set-08_2022-03-24-222511.jpg)
![](https://lovers.co/files/work/dreamjams/_smallImage/dreamjams-by-lovers-group-01-1.jpg)
![](https://lovers.co/files/work/dreamjams/_largeImage/lovers-dreamjams-010.jpg)
![](https://lovers.co/files/work/dreamjams/_largeImage/lovers-dreamjams-014.jpg)
![](https://lovers.co/files/work/dreamjams/_largeImage/dreamjams-by-lovers-group-01-1_2022-03-24-222729.jpg)
![](https://lovers.co/files/work/dreamjams/_largeImage/lovers-dreamjams-009.jpeg)