An identity and website
for Blink’s talent pool
It can be tricky bringing visual identity to a roster of artists with a range of visual styles. But you can’t let that scare your identity into vanilla.
Blink Art needed a bold identity to rally its roster of artists and project a fun, flexible image to clients. Essentially a business-to-business brand, it could have stayed quite straight. But we wanted to make sure it conveyed a sense of visual fun and desirable possibility.
Made you look
Branding is about visual consistency, but visual change has its advantages too. We built an identity system that refreshes itself constantly without losing its distinctiveness, keeping the atmosphere fresh and adaptable.
The little tittle
We ran with the idea of a playful-yet-useful pink tittle (this is the correct typographic name for the dot on a lowercase ‘i’ not something rude) and allowed it to play a functional role in the Blink Art website as a badging device enabling users to save favourite images.
